Jamie Oliver has admitted that he would let his children eat McDonald’s despite leading a campaign against the fast food chain arguing their burgers were not fit for human consumption.
The celebrity chef, 42, yesterday launched his latest plan to fight obesity in which he calls for adverts for junk food to be banned before the watershed, a ban on the the sale of energy drinks to under 18s, a wider ranging sugar tax, more training for GPs and a new Government targets to cut obesity.
But despite his targets, and the campaign he led against “pink slime” burgers before the fast food giant changed its recipe, he has admitted that he would not stop his five children eating junk food.
When asked what he would say if one of his children – Poppy, 16, Daisy, 15, Petal, nine, Buddy, seven and one-year-old River – said that they were going to go to McDonald’s with their friends, Mr Oliver said: “Honestly? If they wanted to go, I’d let them. Because they get really well fed 95 per cent of the time from us. If they want to go out and have a fizzy drink I don’t care, because we have none in the house. My wife’s probably stricter. She’d say, “Oh please, don’t.” But they’d only end up doing it in some other place.”
He told the Mail on Sunday that they probably wouldn’t want to go in the first place “but for me as a parent, because I know they get really well looked after at home, I wouldn’t tell them not to. I don’t want to alienate them from having a burger or having a pizza.”
He said that he was not calling for people never to drink a fizzy drink, but that it needed to be in moderation and alongside a balanced diet.
Mr Oliver said that he has launched his latest campaign – in which he has set out an 11 point plan for change – because he felt it was the “right thing to do” despite the fact that “having an opinion and caring is really bumpy in Britain”.
He is also calling for national programmes to measure and weigh children, for Ofsted to monitor school dinners and compulsory targets for sugar and calorie reduction in food and drinks.
The celebrity chef, who admitted that his business has faced a tough year, defended high sugar content in some of his own recipes, saying that overall his recipes were balanced.
He said: “What I’m trying to say is that if you help people get it right most of the time there’s plenty of space to get it wrong. And one should love both.”
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