The most popular kid on the block these days is native advertising. And for good reason. These days, due to oversaturation, a lot of ads get the cold shoulder. So how can you reach today’s savvy consumer? The answer is native advertising.
In a nutshell, native ads are designed to emulate the editorial content on a trusted media site. This allows you to capitalize on your host’s reputation, offer more helpful and engaging content, and build trust with potential customers. Adding native into your mix can be very rewarding, but it requires a new kind of strategy.