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Published On: Thu, May 26th, 2016

Someone has been driving a giant hamster around London today

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f98525%2fgiant_hamster_londonIntroducing the ‘Hamstermobile’.

LONDON — It’s a sad, sad shame that there aren’t more cars out there designed to look like giant animals.

Hamsters, specifically. On Thursday morning, this over-sized rodent was spotted slowly motoring its sway around the streets of London.

The “Hamstermobile” was spotted across London.

So what’s the deal? Is this the work of one gloriously unhinged inventor? Are a race of robotic super-hampsters beginning a slow invasion of our fair earth?

The actual explanation is a bit more boring than that, sadly. The giant hamster — known as Jaffa — is part of a marketing stunt for UK car repair company Kwik Fit.

According to their video, the hamstermobile was inspired by a pet hamster that had to be rescued from a customer’s car after it got stuck.

Why can’t all marketing campaigns feature giant, drivable hamsters?

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