The dream of the ’90s is alive in Netflix’s new virtual reality video rental store.
The streaming service, widely credited with squashing the brick-and-mortar rental industry, just showcased a virtual Blockbuster-like store with the company’s current streaming lineup reimagined as VHS tapes on the digital shelves of one of its doomed competitors.
Titles like House of Cards, the Unbreakable Kimmy Schmidt and Daredevil fill red-and-white-branded display stands topped with placards that echo the Netflix dashboard’s tailored categories.
Unlike a real movie store, however, all one has to do to watch a video is throw it at wall, triggering the store’s transformation into a themed viewing theater.
No word on how long the virtual VHS tapes take to rewind.
Unfortunately for anyone nostalgic for the days of Blockbuster late fees, the VR application may never be made available to the public. It was created as part of the company’s periodic “Hack Days,” an occasion for employees to get creative with new technologies.
“While we think these hacks are very cool and fun, they may never become part of the Netflix product, internal infrastructure, or otherwise be used beyond Hack Day,” a spokesperson wrote in a blog post.
Instead of blasting you back in time ten years, the actual Netflix VR app plants you in a cozy mountain cabin with a widescreen TV in place of a fireplace.
The setting for Netflix’s actual VR app.
But you never know: Maybe if this throwback trend were to catch on, we’d start seeing taxi-themed Ubers, Craigslist newspapers or Amazon bookstores (Oh wait).
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