Facebook Wrecked Online Video

[embedded content] Facebook is no place to build an audience. We reported this week on USA Today bragging that it had a huge following on Facebook, until a giant purge of phony accounts reminded us that people don’t much like USA Today unless they just left their room at a Super 8 Hotel. Facebook likes are all optics anyway, because the site hardly More...

by MassCentral | Published 2 weeks ago
By MassCentral On Tuesday, May 2nd, 2017
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How Can Your Business Use PayPal’s Business in a Box?

Setting up an online business is not for the faint of heart, and PayPal (NASDAQ:PYPL) is looking to make that process a bit easier with the launch of its new toolkit, Business in a Box. PayPal Business in a Box The More...

By MassCentral On Tuesday, May 2nd, 2017
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5 Facebook Advertising Mistakes Far Too Many Brands Make

| 38 mins ago While there are arguably more cost-effective social media advertising platforms than Facebook, few feature such powerful audience segmenting opportunities. Unfortunately, a lot of brands squander More...

By MassCentral On Monday, May 1st, 2017
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McDonald’s Frork Promotion Shows Gamble of Humor in Marketing

McDonald’s (NYSE:MCD) has already admitted that its latest innovation is essentially useless. But the company still hopes that it serves an important purpose for its marketing efforts. The product is called a More...

By MassCentral On Thursday, April 27th, 2017
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Entrepreneur Launches Global Business in Her Kitchen with Less Than $500

Not all new innovations need to be expensive, high-tech products. As one entrepreneur recently showed, you can solve some seemingly complicated problems with a more simplified approach. Example of a Simple Innovation Kavita More...

By Support On Thursday, April 27th, 2017
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Heineken, Worlds Apart, #OpenYourWorld

Heineken presents ‘Worlds Apart’ An Experiment. Can two strangers with opposing views prove that there’s more that unites than divides us? #OpenYourWorld  More...

By MassCentral On Monday, April 24th, 2017
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3 Ways Sustainability And Small Business Connect Via Energy

Sustainability has been a national conversation in recent years, and with political discussions about environmental issues heating up, the time is right for leaders in sustainability to help demystify the issue. More...

By MassCentral On Sunday, April 23rd, 2017
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Guru Introduces New Feature to Get Paid As You Complete Tasks

Starting May 2, all freelancers working in the Guru platform will be able to create task-based agreements that will see them get paid once they complete their tasks. Guru Task-Based Agreements “We already introduced More...

By MassCentral On Saturday, April 22nd, 2017
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10 Tips for Making Your Small Business Stand Out on Social Media

Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business More...