Can This Ridiculously Joyful Ad Lighten the Mood in Washington, D.C.?

| 12 mins ago It’s no secret that Washington, D.C., has become a bit of a grim place for many since the election of Donald J. Trump to the presidency. Can a fun, kooky and colorful ad—featuring dancers from the Washington Ballet—help make the city a bit happier again? Design Army hopes so, as it releases “The District More...

by MassCentral | Published 5 hours ago
By MassCentral On Wednesday, February 22nd, 2017
0 Comments

Black-ish’s Season-Long Microsoft Partnership Culminates in Branded Content Spot During Tonight’s Episode

| 1 hour ago Black-ish’s ad agency workplace setting has made the ABC comedy a natural fit for brand partnerships, but the network is taking the series’ integrations to a whole new level with tonight’s More...

By MassCentral On Wednesday, February 22nd, 2017
0 Comments

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

| 1 hour ago Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play More...

By MassCentral On Wednesday, February 22nd, 2017
0 Comments

New Market: Once Maryland fixes problems, ample MMJ opportunities await

This is the 12th article in a series looking at the potential cannabis market in states that are rolling out new marijuana programs. The first eight articles examined states that approved recreational or medical More...

By MassCentral On Monday, February 20th, 2017
0 Comments

How to Motivate Your Team Members by Putting Their Needs First

Leadership styles are like fingerprints. They leave an unmistakable mark on whatever they touch and are unique to each individual. And while we don’t get to choose our fingerprints, we do get to choose how we More...

By MassCentral On Monday, February 20th, 2017
0 Comments

Bill Gates Believes Robots That Steal Jobs Should Pay Taxes

Many people worry that robots will replace human jobs, but Bill Gates has a solution: a robot tax. As robots begin to infiltrate the workforce, why shouldn’t they be taxed just as humans are? In a recent interview More...

By MassCentral On Sunday, February 19th, 2017
0 Comments

Government Agencies and Hospitals Face Increasing Risk of IoT-Powered Cyberattacks

If you paid even the slightest attention to tech media and conferences in 2016, you heard how the Internet of Things (IoT) is the next big thing. While there’s hype surrounding the tremendous opportunity the More...

By MassCentral On Sunday, February 19th, 2017
0 Comments

How to Revolutionize Your Small Business by Writing a Book

  Business owners, regardless of company size, are always considering new ways to boost the bottom line. And, quite frankly, there comes a time when it’s not advantageous to continue launching new products More...

By MassCentral On Sunday, February 19th, 2017
0 Comments

5 Companies Innovating the Service Industry

The service economy in the United States has taken off like a rocket. These days many of the transactions taking place between companies and consumers revolve around the exchange of services rather than products. “The More...