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By MassCentral On Thursday, January 19th, 2017
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Two Women from New York City’s Public Relations Industry Make a Splash in Cannabis

Before they were representing and creating communications programs for growers, dispensaries, and ancillary cannabis companies, Tracey and Brenda made names for themselves in New York City’s competitive public More...

By MassCentral On Thursday, January 19th, 2017
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Ad of the Day: See If You Can Guess What This Lady on the Run Is Promoting

We love an ad with some mystery and a lick of runaway glamour. This one’s got it in spades, topped with vintage swing from the Zombies’ “She’s Not There.”  “Never Too Wanted,” More...

By MassCentral On Thursday, January 19th, 2017
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Ikea’s cool new joint means stronger furniture and faster assembly

Ikea, the Swedish furniture giant, is known for design-savvy, low-cost wares more than heirloom-quality goods. But the world’s largest furniture company has been doing quite a bit of R&D in the ‘ole More...

By MassCentral On Thursday, January 19th, 2017
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The Role of Transparency in the Customer Experience

Transparency. It seems like such a simple word, but it also seems to come with a lot of strings attached. What’s the truth – and could transparency in branding be the key to strengthening your relationship More...

By MassCentral On Thursday, January 19th, 2017
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Kevin Durant leads Golden State Warriors to rout of Oklahoma City Thunder

OAKLAND, Calif. — When the Golden State Warriors dueled the Oklahoma City Thunder in the Western Conference finals last season, the then-defending champions barely survived. One key transaction later, things More...

By MassCentral On Thursday, January 19th, 2017
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I was in Nice during the attack- this is what I saw versus what you saw

BY: BROOKLYN PINHEIRO  The fireworks came to an end and the eight of us turned away from the Promenade. It was Bastille Day and since we were traveling in France we anticipated a night full of celebrations. More...

By MassCentral On Thursday, January 19th, 2017
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These portraits reveal a vulnerable side of masculinity that’s rarely seen (NSFW)

BY: SAMANTHA TAPP All photos via © Tyler Udall / The Little Black Gallery Last year, CoverGirl named James Charles the brand’s first-ever male model. This was quickly followed by an announcement More...

By MassCentral On Thursday, January 19th, 2017
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5 Big Trends and Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about More...

By MassCentral On Thursday, January 19th, 2017
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Where Have Our Long-Term Health Benefits Gone?

Local governments across the state of Wisconsin are facing billions of dollars in unfunded obligations to retirees in the coming years. These debts have piled up to as much as $6.5 billion over decades, as departments More...

By MassCentral On Thursday, January 19th, 2017
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No. 16 Virginia shuts down Boston College

BOSTON — Even though his No. 16 Cavaliers were No. 1 in the nation defensively coming in, Virginia coach Tony Bennett wanted to see improvement in his team’s defense at Boston College on Wednesday night. He More...