“Think about audience extension as a means by which you’re getting brand lift… You’re trying to get in front of people’s eyeballs and get your brand in their mind so that when they’re ready to make a purchase – to make that conversion you’re looking for – you’re the brand they think about.”
It’s all about getting noticed by the right consumers.
Have a question for our digital marketing experts? Leave a note in the comments box below and we’ll answer it in one of our upcoming “Ask the Experts” episodes.
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