There are certain marketing words that have the power to improve response and increase conversion rates, but there’s a catch. For these words to be effective, you need to use them in the right place at the right time. Take, for instance, what the team at Zillow discovered about home sales: Listings that include the word “captivating” sell 6.5 percent above what’s expected — but you wouldn’t use that word to describe a fixer-upper in need of a total remodel. The same applies with all the words listed here — don’t use them if you can’t back them up. Here’s a list of seven powerful marketing words and phrases to keep in your arsenal.
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